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(Note the Appendices to this study are several items clipped from Venezuelan newspapers. For copyright reasons, they are not included here. However, my accompanying English explanations below provide a summary of each one.)

Appendix one: This is the television listings from the January 3, 1995 edition of El Nacional, the national Venezuelan newspaper from Caracas. The first page listings are local broadcast stations. A glance over the list will show many programs from the US commercial networks. Canal 37 has two daily newscasts from the NBC network. The second page is a listing of US channels available via cable or satelite.

Appendix two: This advertisement for the Venevision television network shows Venevision with just over half of the television audience, according to a survey by AGB. The survey was conducted between 6:00 a.m. and midnight on Sunday, January 1, 1995, which is probably not exactly a representative day for television viewing. By contrast, Jeff White's 1992 study has pie charts from a Radio Caracas Television ad (Venevision's main competitor) showing RCTV with between forty-six and forty-eight percent of the audience for a survey done the second week of June, 1992. Another signifacant difference is that the CRTV survey specifies that it was for only levels A, B, C, and D, or the top four of Venezuela's five economic classes. The Venevision data represents all five levels. Regardless, the data is both is suspect in that each network probably paid for the study that it used.

Appendix three: This short article was in El Globo, a tabloid from Caracas on January 3, 1995. The headline is that in five years there will be twenty million cable TV subscribers in Latin America. The article state that there are currently six million cable subscribers in Latin America, with four million in Argentina and 1.5 million in Mexico. They are followed by Chile, Venezuela, Colombia, and Peru. The upcoming entrance of cable TV to Brazil will be a main factor in the jump in cable subscribers. While the US has 65 percent of its homes connected to cable, Argentina (the leader in Latin America) has 45 percent. The article goes on to say that the cable system in Chile is just four years old and already has 300,000 subscribers. In the next five years, that is expected to grow to one million homes, or one in three Chilean homes. In Chile there are 67 stations available via cable TV. Fifty different locations have cable, under twenty-five different owners. Among the owners are CTC, TCI, and AT&T. The researcher who has compiled this data, Carlos Catalan of National Television Council of Chile, hopes that this rapid increase in cable television will help promote the development of interactive television.

Appendix four: This is the daily television schedule from El Tiempo for Bogota. The first page is the local listings of Colombian stations. On the second page are the listings for the cable service.

Appendix five: This is the cable television schedule for Medellin from El Colombiano. As very few channels are listed, I wonder if there are more channels that are not listed, perhaps because it may be difficult to get advance listings from foreign stations. The last channel, marked N.D., is interesting in that it includes noticieros (newscasts) from Eco (the Mexican network, I assume) and one from Aleman, which means German in Spanish.

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This article is copyright 1995 by Don Moore. It may not be printed in any publication without written permission. Permission is granted for all interested readers to share and pass on the ASCII text file of this article or to print it out for personal use. In such case, your comments on the article would be appreciated.

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DXer of the Year for 1995

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